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United States Hispanic Advocacy Association (USHAA)

One Gateway Center
Suite 2600
Newark, NJ 07102
Telephone: 888.99.USHAA (87422)
www.ushaa.com

USHAA provides a strong and independent voice for members and the estimated 42 million Hispanic consumers before State and Federal governments and corporate America. We seek to unite Latinos by focusing our advocacy on Green Agenda issues that build capacity, create accountability and foster partnerships. Our agenda is "green" because this is the color of hope, economic empowerment and non-partisanship. The issues we cover include governance, health care, education, workplace diversity, consumer protection, procurement and supplier diversity. We forge strategic and multi-cultural advocacy alliances with other leaders and organizations (our Ambassadors and Advocacy Partners) to assist our diverse communities in working together.

USHAA is focused on a unifying economic agenda (our "Green Agenda") that unites our community to act as one people and speak with one voice on each agenda item.

Unidos Podemos!

Our Green Agenda movement is directed at:

• building capacity in the private and public sectors to provide jobs, education, procurement, business and other opportunities,
• providing adequate metrics and means to measure whether the private and public sectors are achieving parity goals based on their relative use of Hispanic purchasing power, and
• partnering Hispanic businesses with other minority and majority businesses and government entities to create economies of scale and competitive efficiencies. In short, the three elements are capacity-building, accountability and partnering (acronym “CAP”).

We refer to this movement as the "Green Agenda" because green is the color of hope, economic empowerment, and non-partisanship (meaning neither democrat or republican.) USHAA believes that in order for Latinos to succeed, we first have to focus on this common Green Agenda irrespective of race or ethnic affinity. Hispanics must learn to work together with Corporate America and government to leverage their purchasing power to require equitable reciprocity by corporate and governmental entities. The reason is not because this is the right thing to do, but simply because it is good business. The leverage available to enforce this Green Agenda is the power of the Hispanic consumers.